Partner preview
Welcome to the DinkyVerse.
You’ve met DinkyBalls. Now step inside the world—meet the personalities, explore the brand and see how we make licensing easier.
Who you'd be working with
Meet your DinkyBalls team
Great partnerships start with knowing who's beside you. Meet the people who guide the brand, licensing and creative work.
Dustin DeMeritt
Founder
Brand vision and partnership.
Lisa DeMeritt
Founder
Brand stewardship and partner support.
Todd Lustgarten
Licensing Agent, Westbridge Licensing
Licensing opportunities and deal coordination.
Larry Baltutis
Creative Director
Creative guidance and product review.
Pickleball in 60 seconds
You don't need to play to build for this world
It helps to know why players love it — every DinkyBalls character comes straight out of these moments.
- The game
- Two or four players, a paddle, a plastic ball with holes, and a court smaller than tennis. Easy to learn in an afternoon, hard to put down.
- The dink
- A soft shot that just clears the net. Patient, cheeky, and one of the things that gives pickleball its personality.
- The kitchen
- The no-volley zone by the net. Step in at the wrong moment and you lose the point — everyone has a kitchen story.
- The culture
- Loud, social and self-deprecating. Players recognize each other by playing style long before they know each other's names.
Meet the DinkyBalls
Pickleball has personalities. We gave them names.
Every character is a player type someone already recognizes — themselves, their partner, or the opponent they can’t beat.
Paddy
Blaze
Coach
Banger
Lobber
Swallz
Why we’re building this
We’re building DinkyBalls to grow with the game.
The characters come from recognizable pickleball personalities. The world gives them somewhere to live, and products bring that world into players’ hands. We’re growing the brand, stories and audience alongside our partners—so every collaboration has more to build with.
You make great products. We’ll keep giving you more to build with.
What working together looks like
Built to make licensing easier.
Official artwork, approvals and reporting each have a clear place—giving your team more time to create and less time chasing files, emails and answers.
Your creative toolkit
Everything official lives in Brand Center
Approved artwork, character files and current brand standards, all in one place.
Official colors
A preview of the palette — the complete color system lives in Brand Center.
How we build together
One path, start to approval
Nothing complicated. This is simply how work moves between your team and ours.
Step 1
You design
Start from the official files in Brand Center, so you're always working from the right source.
Step 2
You submit
Send concepts, artwork or product files straight through your partner Hub.
Step 3
We review together
Share it early. Questions and changes stay with the submission, so everyone sees the same thing.
Step 4
Approved, on record
Approved work stays visible in your Hub — a permanent record of what was cleared.
Royalty reporting and payment details live in your Hub too. When something needs your attention, it appears on Home — so important dates don’t get lost.
Ready to look around?
See what working together looks like.
Take a look around the Partner Preview and see how DinkyBalls keeps the brand, creative work and relationship organized.
Example environment — the information shown here is illustrative.